The Seven Deadly Sins of Software Marketing
by Joseph J. Strub
October 1, 2007
Huge amounts of money are spent on marketing collateral—you need to ensure that you get your money's worth. This article discusses seven common mistakes made when developing software marketing collateral. Read on to see if you need to repent.

Customer Relationship Management: Evolution, Not Revolution
by Jane Affleck
September 24, 2007
Customer relationship management (CRM) can be a tool for positive change in businesses' operations. Or CRM can—unintentionally—cause a host of problems, from lost employee time to lost customer data. But with the right information, implementing CRM allows evolution without the upset of revolution.

Applying the Power of Social Networks to Customer Relationship Management
by Wayne Thompson
September 19, 2007
Customer relationship management (CRM) is rapidly morphing from a customer management model to one of customer engagement. Social networks, podcasts, blogs, and wikis are enabling customers to become advocates, and not simply the targets they were in the traditional CRM process. The same techniques are also being used within the CRM industry itself to create a content-rich, social media environment for CRM professionals. Find out what these sweeping changes mean to businesses and CRM professionals alike, as TEC's director of research Wayne Thompson sits down with Paul Greenberg and Bruce Culbert of BPT Partners, a leading CRM consulting firm.

Front-office Lean—Taking Lean Manufacturing Beyond the Shop Floor
by Gregory Romanello
September 10, 2007
Lean manufacturing practices are employed to some degree on almost every manufacturing floor, but many companies aren't realizing the real benefits of lean by bringing lean to their front-office operations. Here are a few tips on lean office operations.

The Seven Deadly Sins of Software Marketing
by Joseph J. Strub
July 9, 2007
Huge amounts of money are spent on marketing collateral—you need to ensure that you get your money's worth. This article discusses seven common mistakes made when developing software marketing collateral. Read on to see if you need to repent.